Coke Chugging at the Pretty Good International School

chugging is drinking something as quickly as possible--I guess you're not supposed to come up for air.

The first time I witnessed this was at the University of Texas when another freshman proudly drank a can of beer, and then burped.

As I recall, he wasn't wearing a t-shirt, and his stomach was sticking out. -not that he was obese, it just seemed part of the routine.

Coca-cola is a company which exists in poor countries and makes extreme demands upon the local water supply.

It is also a company which reputedly has been responsible for the assasination of people who tried to organize.

My current employer sponsored the following lunch-time activity last week: A Coke Chug

The winner got a red (100percent cotton) t shirt to wear, a shirt advertising coke--what else?

Is this teaching virtue? Or is it teaching conformity to capitalism?

I note in passing the following thought (roughly that of Adorno) In Capitalism, leisure time activities must be as mindless and stupid as possible to effect a shart contrast with work.

Anything that requires concentration must be work. Only stupid things can be play.

I say: disgusting and (truly) immoral

But here at the quantity school, we teach conformity and we teach obedience.

An additional point, which I can't develop, is the teaching of disrespect for food......